As more Australians seek smoke-free alternatives, heated tobacco products like IQOS are quickly becoming a popular option. If you’re curious about switching, one of the most common questions is: What is the IQOS price in Australia?
At Aussie Heated Tobacco, we break down the cost, where to buy it, and how it compares to other nicotine alternatives.
What Is IQOS?
IQOS is a smoke-free tobacco heating system developed by Philip Morris International. Rather than burning tobacco like traditional cigarettes, IQOS heats specially designed sticks (known as HEETS or TEREA) to produce a nicotine-containing vapor. This process avoids combustion, reducing levels of harmful chemicals typically found in cigarette smoke.
📌 According to a report by the Australian Department of Health, products that eliminate burning tobacco may expose users to fewer toxicants.
Why IQOS Might Be Worth the Price
Although the initial price may seem high, IQOS users often find long-term value through:
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Reduced exposure to harmful chemicals
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No ash or lingering smoke smell
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More modern, discreet tobacco consumption
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Lower cost per use than cigarette packs
It’s important to note that IQOS is not risk-free, but may be a better alternative for adult smokers who are not ready to quit nicotine altogether. Learn more about the difference between smoking and heated tobacco from Cancer Council Australia.
IQOS Price in Australia
In 2025, the IQOS price in Australia varies depending on the model and vendor. Here’s a quick breakdown:
IQOS Model | Average Price (AUD) |
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IQOS ILUMA ONE | $129 |
IQOS ILUMA | $149 |
IQOS ILUMA PRIME | $179 |
Prices may vary due to import fees, bundle offers, and shipping.
For the most up-to-date deals, check out our latest IQOS offers.
What Comes with an IQOS Kit?
When you purchase an IQOS device in Australia, your kit usually includes:
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The IQOS holder + charger
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USB-C charging cable
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Cleaning tools (if applicable)
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Warranty information and user guide
Most retailers do not include HEETS or TEREA sticks in the starter pack, which need to be bought separately.
How Much Do HEETS or TEREA Cost in Australia?
HEETS and TEREA are tobacco sticks designed for use with IQOS. A standard pack costs around AUD $14 to $18, similar to the price of a pack of cigarettes. Each pack contains 20 sticks, intended for single-use per session.
Where Can You Buy IQOS in Australia?
IQOS is not legally sold in convenience stores or supermarkets in Australia. Instead, you must buy it through:
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Trusted online retailers like AussieHeatedTobacco.com
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Licensed importers that follow TGA nicotine regulations
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Personal importation (with a nicotine prescription, per Australian law)
We highly recommend checking the legal requirements for importing nicotine from the Therapeutic Goods Administration (TGA).
Conclusion: Is IQOS Worth the Investment?
Whether you’re seeking a cleaner tobacco experience or trying to move away from smoking altogether, understanding the IQOS price in Australia is the first step. For many adult users, IQOS represents a worthwhile investment in modern tobacco alternatives.
Visit Aussie Heated Tobacco to find the best IQOS models, bundles, and fast delivery across Australia.